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Creative Content Lead

Adam Richards

Adam Richards is a creative problem solver and digital strategist with over 10 years of experience helping global brands develop products, acquire loyal customers, and design marketing experiences that wow customers. His areas of expertise include digital and print publishing, instructional design, and content marketing. Adam is a relentlessly optimistic and collaborative team player with a passion for helping others transform through digital learning and development. 

Most recently as a digital brand manager for LifeWay, he delivered the short and long-term product vision, strategy, goal-setting, and execution for a global non-profit portfolio of products including a mobile app of daily devotions, a marriage coaching app, and a subscription for families. From 2016-2020, his marketing efforts expanded LifeWay’s revenue by $853k in sales and 250k new email subscribers.