Adam Richards is a founding member and Director of Marketing at Thrivence, where he leads the firm's brand strategy, marketing, digital experience, and content development. He has played a key role in building the firm's marketing function from the ground up, helping shape its brand, thought leadership, go-to-market strategy, and client experience.

With more than 15 years of experience in marketing, product strategy, and digital innovation, Adam specializes in helping organizations create compelling brands, develop high-impact products, and deliver marketing experiences that drive measurable growth. His expertise includes digital and print publishing, content strategy, instructional design, and integrated marketing communications.

Prior to joining Thrivence, Adam served as Digital Brand Manager at LifeWay, where he defined the product vision and marketing strategy for a portfolio of global digital products, including mobile applications, subscription platforms, and digital learning experiences. Between 2016 and 2020, his initiatives contributed more than $853,000 in revenue growth and generated over 250,000 new email subscribers, helping expand the organization's reach and engagement.

Adam is recognized for combining strategic thinking with creative execution, bringing a collaborative approach to solving complex business challenges and helping organizations accelerate growth through innovative marketing and digital experiences.