Adam Richards is a founding member of Thrivence and Director of Growth & Marketing. Since the firm’s earliest days, he has helped build Thrivence’s brand, market position, growth strategy, and commercial infrastructure, shaping how the firm turns its expertise into compelling offerings, trusted relationships, and measurable business growth.

In his role, Adam leads Thrivence’s firmwide brand and marketing strategy while partnering with leaders across the organization to identify market opportunities, develop and position new offerings, strengthen business development, and bring strategic initiatives to market. His work spans go-to-market strategy, product development, digital experience, thought leadership, sales enablement, strategic partnerships, proposal strategy, CRM and pipeline systems, and integrated marketing campaigns.

Adam is especially effective at connecting strategy with execution. He brings together leaders, consultants, and creative partners around important opportunities, then builds the positioning, tools, content, and momentum needed to move those opportunities from concept to market.

With more than 20 years of experience in marketing, product strategy, content, and digital innovation, Adam has built products, brands, and audiences across professional services and publishing. Before Thrivence, he served as Digital Brand Manager at LifeWay, where he led product vision and marketing strategy for a global portfolio of mobile applications, subscription platforms, and digital learning experiences. From 2016 to 2020, his work contributed more than $853,000 in revenue growth and generated more than 250,000 new email subscribers.

Adam brings a builder’s mindset to his work, combining strategic thinking, creative problem-solving, and collaborative leadership to help strong ideas become scalable, marketable, and valuable.