Caroline Crawford is a consultant at Thrivence with expertise in human capital, organizational change, and digital talent solutions. She brings over six years of experience helping organizations navigate transformation across healthcare and consulting, including four years at EY.

Passionate about combining data-driven insights with people-centered approaches, Caroline helps clients unlock stronger workforce performance and sustainable growth. Her background includes leading workforce engagement and communications initiatives, advancing AI-driven recruitment strategies, and shaping employer brand marketing. Caroline has also directed internal communications and change management for applicant tracking systems, translating recruiter feedback into enhanced workflows and adoption strategies. She has developed go-live launch communications, social campaigns, and toolkits that accelerated user uptake and long-term engagement.